REBRANDING PROJECT FOR A COMPANY SPECIALIZED IN GARDENING AND LANDSCAPE DESIGN PROJECTS
Riera Jardiners
The goal Riera Jardiners pursued for this project was to modernize and update its brand image. The company sought to expand beyond general gardening and reposition itself in the world of landscape design, reflecting the company’s evolution and its capabilities in landscape design and conceptualization. The central strategic approach was to move away from the limiting label of “gardening” and focus the brand identity on “RIERA,” the most recognized element of the company. This change aimed to synthesize and strengthen the brand, creating a more powerful and recognizable identity.
Hand drawn illustrations in a sketch style representing plants, textures, and materiality were incorporated, evoking the customization and artisanal character of Riera Jardiners’ services. These illustrations help create a unique brand atmosphere, highlighting specialization in personalized projects and artistic quality of work.
The design extended to a modular and flexible graphic system, transforming each communicative piece into a sketch of a landscape design project.
The rebranding of Riera Jardiners has helped to position the company in the field of landscape design and landscape consultancy. The update of the RIERA brand has managed to capture the essence of the company and prepare it for a future centered in the world of landscape design and gardening.
